It’s a damp evening in Brooklyn, and I’m having dinner with a dear friend who is also interested in online communities. Since we’re both borderline obsessed with the topic, the conversation turns to the difference between the “non-profit” and “for-profit” approaches to community. She dropped the word “scale” and my face drew to a pucker.

“But Vanessa, 

I don’t understand why you wouldn’t want your successes to spread?”

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